Friends with Benefits: A Social Media Marketing Handbook Giveaway Contest

Posted on December 7, 2009

I like reading good books. Duh! Who doesn’t?!

Well, the fine folks at No Starch Press have sent me two review copies of Darren Barefoot’s and Julie Szabo’s Friends with Benefits: A Social Media Marketing Handbook. Just as the title of the book suggests, the book does a fine job of outlining what social media is and how to get started with social media; perfect for the social media newbie and small business owner.

What I like about this book is that it’s pretty well structured and addresses the following:

  • What social media marketing is and how to get started with a social media marketing campaign (from blog setup to marketing and engagement)
  • How to find and engage with potential customers on the web
  • How to make your website more social media friendly as opposed to that static website of yours
  • How to respond to negative feedback on the web
  • How to monitor discussions about your company/brand on the web

and more…

The Contest:

The rules are simple… Drop a comment below (tell me why you want it or just say hey) to get in on a drawing for a free copy of Friends with Benefits. One comment per person will be counted towards the contest and on Friday, December 11th, I’ll select a winner by random drawing. In the meantime, if you wanna grab yourself a copy of Friends with Benefits, by all means do…

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  • Mindy
    I'm an underemployed marketing person at the moment. I'm a relative newbie to social media as a business tool and am looking for ways to educate myself on the subject. I'd love to read this book.
  • ahaha love the title!
  • Maria
    As a Marketing graduate, I could definitely find worth in this handbook. Being a lover of all things internet related and use social media constantly. I could use this book to broaden my horizons :) Thanks for the opportunity/giveaway!
  • Why: Because I want to read it.
    Why: So I want have to buy. But I will buy it if I don't win it.
  • Chris
    Still trying to get a handle on how to approach small business use of social media and still leave time to actually DO some business! Any references like this can help put things in perspective.
  • TomRoyce
    With a title like this it has to be good. Count me in.
  • NYCRedhead
    What a great opening to social media. I'm looking for a text to use in a class as required text, Looking forward to hearing the feedback on it!
  • staceysoleil
    I love what you are doing to share and connect with fellow new media professionals and enthusiasts. I haven't had the opportunity to read this book yet myself and I would love to be entered in the drawing. Keep up the good work Mr. Bueno! :) *Two Enthusiastic Thumbs Up!!!*
  • Hi Ricardo,
    Thank you for sharing the extra copy with another fellow social media enthusiast.
    This books seems to be very useful to anyone like me who is trying to educate themselves.
    I am particularly interested in the area of using social media in helping brands present themselves, manage word of mouth and create a positive presence.
    thanks :)
    Hoda
  • Me Me!
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