There’s always someone around the web trying to sell you something. But without any back-story… No digital footprint… Good luck. People don’t know who you are and they won’t relate or have any interest in going further.

Your job for winning new business is to get people to know, like, and trust you. So start by asking yourself a couple of questions:

• How are you communicating your story? (Blog, video)
• Are you connecting with clients on-line? (Facebook, LinkedIn)
• Who’s your target audience? And how are you connecting with them both on-line and off-line?
• Can people find you on-line easily? If not, how can you do that better?