This is a great slideshare presentation from Olivier Blanchard (@thebrandbuilder) on the basics of social media ROI (return on investment). Here’s the thing, joining a social network like Facebook and Twitter is free BUT…it takes an investment of time and energy. It’s opportunity cost. You forgo some other revenue producing activity to invest your time [...]
Too often, it’s easy to get stuck behind the computer cooped up in our offices day-in and day-out. Tweeting away. Updating our Facebook. Chatting on Skype (gchat, AIM, etc.). Connecting digitally but failing to connect #IRL (“in real life”). Don’t get me wrong, social media is great. It connects us to a wider audience and [...]
Everyone’s on top of social media and social networking as a lead generation tool. Twitter’s used to broadcast information and engage with potential customers. Facebook’s being used as a new farming tool. We blog to increase our presence and visibility in the search engines. We comment on discussion forums like Trulia Voices to connect with [...]
This one’s an oldie but a goodie. Gary Vaynerchuk talks about passion and building your personal brand in the social media space at the 2008 Web 2.0 Expo in New York. My favorite line: If you’re pumping out good sh*t, people will follow! – Gary Vaynerchuk
“It’s the economy stupid.” – James Carville, 1992 “It’s a people driven economy, stupid.” – Erik Qualman
